Flintlock Post Article 03
Latest News
17/10/2017

Flintlock’s pioneering ‘outside in’ approach has been recognised by the Nigel Wright Group

You can read the article below or view the original here Flintlock Offer ‘Outside In’ Consulting Spark To Consumer Brands Established in 2014, Flintlock is “an active marketing consultancy” according to owners Tasha Gladman and Graham Appleyard,…
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Latest News
30/06/2017

Today’s employees won’t work unless it works for them!

Today’s employees don’t want ‘a job’. They want several. Unlike previous generations these job seekers are choosing to develop a range of skills working for a number of businesses at the same time – having a…
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Latest News
12/06/2017

Why brands must invest in heritage before change

Be honest, how many of us have viewed a new marketing role as the chance to make big changes? To shake things up, rewrite the rules and become the hero who revolutionised the brand? In fairness,…
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Latest News
12/06/2017

Why the bravest brands ask ‘What If…?’

Einstein famously said, "If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions." A very sensible approach when you consider that without a…
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Latest News
17/05/2017

Why it’s time for retail to ‘reimagine’ the shopping experience

For many years now high streets across the UK have been under pressure from the consumer shift in spending from physical shops to online. Tighter household incomes and increases in business rates have seen the likes…
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Latest News
15/05/2017

Does ‘Straight to Source’ spell straight to success for brands?

When it comes to selling products online, traditionally brands have been at the mercy of the retailer’s ecommerce store. Whilst this model worked when ecommerce was in its infancy, changing expectations of the online consumer has…
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Latest News
06/04/2017

Are retailers missing the emotional connection?

We’ve all been there. Lured in by big budget supermarket TV ads that serve up large helpings of fantastically photo-shopped food. But the reality of what greets us in store is very different. Price promotions and…
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Latest News
31/01/2017

2017 – The year for brands to rebuild trust

Scepticism, apprehension and mistrust - the legacy of a year that saw increased ad blocking and yet more concerns about data privacy. So, as brands tentatively dip a toe into 2017 it’s time to shake off…
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Latest News
04/04/2016

Is the future of disruptive marketing ‘anti-disruption’?

In an ‘Always On’ environment opportunities for brands to disrupt the consumer journey are rife. However, the new challenge for forward-thinking brands is to transform disruption into ‘anti-disruption’ to ensure they do not hinder an increasingly…
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