Case StudyLatest News
15/02/2019

CASE STUDY: Baileys

Baileys wanted a simple commercial strategy that challenged drinks convention. They also wanted a permanent Commercial Director, but they knew both would take time, expertise and experience. With a strong track record for work in the…
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21/01/2019

How Can Agile Marketing Improve Organisational Design?

Why do I feel like I can rely on my CFO more than on my CMO? Why does the marketing team always seem to underdeliver? Why are they so focused on social media and digital campaigns,…
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29/11/2018

Customer-Centric Marketing & The Future of Retail

The exciting proposition offered by our team at Flintlock together with a breadth of specialist capability has allowed us to grow from strength to strength.
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17/10/2017

Flintlock’s pioneering ‘outside in’ approach has been recognised by the Nigel Wright Group

You can read the article below or view the original here Flintlock Offer ‘Outside In’ Consulting Spark To Consumer Brands Established in 2014, Flintlock is “an active marketing consultancy” according to owners Tasha Gladman and Graham Appleyard,…
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30/06/2017

Today’s employees won’t work unless it works for them!

Today’s employees don’t want ‘a job’. They want several. Unlike previous generations these job seekers are choosing to develop a range of skills working for a number of businesses at the same time – having a…
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12/06/2017

Why brands must invest in heritage before change

Be honest, how many of us have viewed a new marketing role as the chance to make big changes? To shake things up, rewrite the rules and become the hero who revolutionised the brand? In fairness,…
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12/06/2017

Why the bravest brands ask ‘What If…?’

Einstein famously said, "If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions." A very sensible approach when you consider that without a…
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17/05/2017

Why it’s time for retail to ‘reimagine’ the shopping experience

For many years now high streets across the UK have been under pressure from the consumer shift in spending from physical shops to online. Tighter household incomes and increases in business rates have seen the likes…
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15/05/2017

Does ‘Straight to Source’ spell straight to success for brands?

When it comes to selling products online, traditionally brands have been at the mercy of the retailer’s ecommerce store. Whilst this model worked when ecommerce was in its infancy, changing expectations of the online consumer has…
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06/04/2017

Are retailers missing the emotional connection?

We’ve all been there. Lured in by big budget supermarket TV ads that serve up large helpings of fantastically photo-shopped food. But the reality of what greets us in store is very different. Price promotions and…
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