Involved throughout, the SimplyHealth studio team were poised ready to create the new brand identity. This approach delivered excellent creative output and proved highly cost-effective, and allowed us to introduce a refreshed sales incentive signup strategy.
The early signs are that sales are rising. And, that where we understand the deep roots of a brand – in this case one created with dentists, for dentists – we keep our customers on board, and stay on course for growth.
“Tasha joined our business at our time when we were reviewing our operating model and transforming our business to grow in a number of channels.
Tasha was fundamental in bringing together a number of marketing teams together to work as one and form a new leadership team. This was a very challenging period for our teams and her clear, compassionate and decisive leadership made a real difference. Tasha ensured we had stability within the team and focus on meeting our business goals by the end of 2019.
In addition, Tasha led the re-introduction of our Denplan brand to support our growth in the dental market. Tasha’s experience in bringing the Denplan brand to market and unlocking it’s value was pivotal and ensured we engaged successfully with our customers and employees. This was delivered in incredibly short timescales and with a very clear/ concise communication plan.”
Mark Hamson, Simplyhealth