Businesses across the retail industry rely on their branding to succeed in a high-competition, agile environment, ensuring they develop effective, powerful brand identities that resonate with their target audience and foster superb customer loyalty.
Flintlock’s expert team of retail specialists work with retailers of every size, developing branding that taps into their core themes, whether aspirational, value-focused or concentrated on positive, uplifting customer experiences.
As an award-winning brand marketing team, we collaborate with each retail client to unpick the messages and aspects of your business that make it special and utilise that depth of understanding to create highly creative and exciting brand strategies that stand the test of time.
Putting marketing before branding is a major mistake we see time and again – because even the most vibrant, immersive marketing campaigns or impressive in-store displays are dampened if the branding is unclear, inconsistent or out of touch with consumer expectations.
Great branding isn’t an after-thought or a nice-to-have – it’s a vital ingredient for any retail-based business, from luxury high-street stores to online retailers, marketplaces, artisans and those offering digital and in-person shopping.
“Flintlock really hit the ground running and instantly became part of the Greenall’s team. On the back of a brand strategy and positioning review they created a new global brand plan and communications brief to bring alive the brands 250 year heritage, as well as managing the complex task of repackaging the existing pack design, to appeal to today’s drinkers. Their contribution at the height of the project was much valued and will undoubtedly have a positive impact on the performance this year.”
“Flintlock are really bright. They make it seem really simple when it’s not simple at all – now we have absolute clarity and can deliver with consistency”
“Flintlock brought lots of experience to our business and supported us with the development of our global brand communication model. Working as part of the Global team and in collaboration with our agencies we now have the foundations for a powerful multi-market communications platform.”
“We initially hired Flintlock to help us sharpen our brand and support our business growth, but they delivered so much more! Flintlock are super-smart, intuitive, creative and solutions focussed. We loved working with them and all of us got so much value out of the workshops and training sessions. We would highly recommend them – not only for marketing, but for business strategy and team development as well. They are a great resource with a team that really cares about our business.”
“We’ve seen and experienced the value in Flintlock’s strategic workshops, and regularly carve out space for them in our processes to help crystallize our thinking and focus our actions. We are always looking at how we evolve our brand and customer strategy… having that outside input and challenge keeps us on our toes – and on track.”
“I was a massive sceptic of marketing people but, oh my, I was blown away. I wouldn’t change a thing ! I thought this was really valuable. Great way to articulate what we do, why and how. The first consultant in a decade who ‘got us’. I’m buzzing and so are many others! Thank you.”
“The introduction of our new categorisation has enabled us to streamline and significantly enhance how our customers interact with our collections of hardware and finishes,” says Robert McGrail. “The initial feedback we have received from customers has been overwhelmingly positive and we look forward to the benefits the new structure will provide for both our business and our customers..”
Flintlock’s unique ‘sparking’ approach is a proven methodology which feeds into every other decision you make – we offer:
Whether you’re worried about outdated branding that needs a refresh, feel that your branding doesn’t match your current products, stores, online pages or target customers, or need to find new ways to get ahead of the crowd, the retail brand marketing professionals at Flintlock can help.
Each branding project we work on begins with an in-depth consultation, which allows us to learn about your challenges, current market share and position, and overarching objectives.
From sports, leisure, fashion, beauty, groceries, electronics and jewellery to pharmaceuticals and specialty retailers, there is no room for error. Precise branding brings a retail business to life with a personality, style and character that leads the way for all your marketing campaigns, communications, POS displays and even product packaging.
All our services are customised to your requirements – whether your brand’s image hasn’t kept pace, you need to revamp your brand assets to achieve cross-channel consistency or are lacking a sprinkling of brand magic to drive sales and deliver the experiences that will take you to the top of the retail industry.
The following services are available on-demand from our experienced brand strategy consultants as a snapshot of some of the project-based work that brand retail marketing involves.
It is the personality behind the business that makes a brilliant brand memorable, and one a customer will return to in preference of any other– because they trust you to deliver on your core offering, be that quality, value, enjoyment or convenience. If you’re unclear what your brand personality is, or what it stands for, let’s talk.
Retailers looking to update and improve their branding, storytelling, and customer communications or use strategic brand marketing to gain a competitive advantage are welcome to contact Flintlock’s talented brand marketers at any time.
We focus on precision detail, data-backed research and bespoke brand support to ensure your marketing is well-positioned to deliver the outcomes you expect – now and in the future.
© 2024 Flintlock Ltd - Marketing that creates a spark.
