Innovative use of the Christmas budget bought TV advertising, print and social media, plus identiﬁed and placed inspirational sponsorship with the X-Factor. An approach that added considerable value, with sponsorship also adopted into strategy for later campaigns.
The results were exceptional. Boots was a top ten Christmas advert that year, voted into 4th place, over John Lewis, Tesco & Aldi, for most positive reaction*. Engagement lifted 84% when the ﬁrst TV ad went live. Creative and media quality dramatically increased ROI. Share turnaround was up to 0.4% at the Christmas retail peak for the ﬁrst time in ﬁve years.
*compiled from data by 4C and featured in Mail Online.