Strategic marketing is so much more than a colour-by-numbers marketing campaign. Instead, it follows a deep dive consultancy to get a full-scope understanding of the aspects that make your brand something special – knowing what success means to you, how your target audience perceives your brand, and gaining a clear understanding of how to effect transformative, sustainable change.
Our strategic marketing approach is based on qualitative workshop-based and stakeholder research that helps to define the relevant parameters, determining the marketing disciplines that are closest aligned with your organisational goals. We identify the marketing tools that will prove most impactful, considering the following:
- New opportunities and resistance within the market
- Services and products aligned with current trends
- Pricing, promotional and value proposition detailing
Intelligence underpins every factor, ensuring any launch, campaign or marketing plan is backed by data-driven knowledge of the market, sector, customer expectations and brand recognition – a proven recipe for successful strategic marketing.