Strategy Marketing Agency & Consultancy

Strategy marketing

Strategic marketing is so much more than a colour-by-numbers marketing campaign. Instead, it follows a deep dive consultancy to get a full-scope understanding of the aspects that make your brand something special – knowing what success means to you, how your target audience perceives your brand, and gaining a clear understanding of how to effect transformative, sustainable change.

Our strategic marketing approach is based on qualitative workshop-based and stakeholder research that helps to define the relevant parameters, determining the marketing disciplines that are closest aligned with your organisational goals. We identify the marketing tools that will prove most impactful, considering the following:

New opportunities and resistance within the market
Services and products aligned with current trends
Pricing, promotional and value proposition detailing

Intelligence underpins every factor, ensuring any launch, campaign or marketing plan is backed by data-driven knowledge of the market, sector, customer expectations and brand recognition – a proven recipe for successful strategic marketing.

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Recognise business potential with strategic marketing

Flintlock Marketing builds winning strategies that embrace your unique brand identity, whether your core objectives are brand growth, customer acquisition or winning back and retaining customers.

Strategic marketing achieves better sales, greater success and faster innovation by encompassing the scope of brand positioning, trend analysis and targeted goal setting.

Utilising all the artificial intelligence and research tools at our disposal, our multi-skilled creative team contributes to high-level decision-making to ensure your strategic marketing activities are interconnected and implemented across all communication channels.

The key is always to ensure anything you wish to promote, market or launch is primed for a positive reception, using brand analysis and extensive consumer research to design actionable and quantifiable marketing campaigns that have a lasting impact. Combining that knowledge during campaign design and deployment is instrumental to fostering ongoing engagement, brand loyalty and relatability.

Our 'why-what-how’ overview

Diagnostics

Internal ambition

Purpose proposition behaviours

Plan on a page

Agency brief

Creative development

Competitive advantage of strategic marketing

Flintlock approaches strategic marketing with a blend of creative skill, formulated strategy, intensive research and industry focus. This multifaceted methodology is crucial to forming promotional tactics that are aligned with your aims – be that rebalancing your social media presence, establishing strong brand credibility or designing go-to-market planning for your biggest and brightest innovation.

With a comprehensive suite of communication services spanning reputation management, dialogues and public relations, we design and implement strategic marketing plans backed by all the qualities customers value and your industry recognises to optimise brand perceptions.

In-depth prior planning leaves nothing to chance, ensuring we know what you want to achieve, what your end-game results look like, and designing a tactical plan to take you from A to B.

Great marketing maximises productivity and outcomes, ensuring you make forward-thinking business decisions with clarity about your target audience, your aims, and how your marketing ties back to your business vision.

Combining marketing and strategy with Flintlock Marketing

The right marketing mix will always vary between two different companies. Specifying the most effective channels, digital marketing techniques, and campaigns relies on data analysis to extract the most important factors to gain customer loyalty.

As industry experts and branding specialists, our team provides a balance of skills, bringing brand consultancies and design backed by creativity, market analysis and strategic marketing plans that are ready to deploy. With bolt-on digital marketing services available, we provide a wealth of resources, knowledge and best-practice marketing principles, crafting strategies to help you succeed.

Dynamic content and an immersive creative development approach drive revenues while remaining cost-effective, outperforming your competitors through strategic thinking and meticulous targeting rather than out-spending.

Please get in touch to learn more about strategic marketing services with Flintlock or to discuss the full consultancy process to ensure your brand is prepped for growth.

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“The Flintlock team created a compelling proposition and a comprehensive marketing plan that helped us integrate our two fostering businesses. They injected real energy and pace into the Cambian Group, built commercial plans that impacted the broader business and helped develop our marketing capability. A joy to work with such an experienced team.”

Mark Fisher, CMO Cambian Group

“I would describe the Flintlock experience as: Insightful – they fully embraced customer listening and did so without prejudice to either their opening hypotheses or mine. Collaborative – I don’t think they answered the challenge alone, and nor did I – a very effective blend of active listening on both sides and willingness to go into battle for the best interests of the customer. Challenging – both being open to challenge and not being afraid to question accepted wisdom within our business. Commercial – they were happy to work within the financial objectives of our business and understood the levers we needed to pull to be profitable. In all, highly productive and great fun. Happy to recommend the team to the next business owner seeking radical reinvention of their category. ”

Robert Diamond, CEO, identibase

“Flintlock brought a wealth of knowledge and experience to our business, supporting us with the revitalisation of our brand and breathing life back into our Customer team. Through an open and collaborative approach we developed a strong customer proposition, which defines our strategic direction for the future. They have been a pleasure to work with, bringing great energy and quickly becoming indispensable/crucial members of the team.”

Jo Whitfield, CEO, Co-Op Foods

“There’s so much we love about it – the focus on “Less”, the quirkiness, the “stretchability”, the distinctiveness, the charm…..”

Mary Lauerman, Director of Marketing, Andina Ingham

“It was such a pleasure working with Flintlock on all things Cove UK – they combine hard work, insight, and creativity with a fantastic sense of fun”

Amber Rust, Head of Marketing Communications, Cove UK

“ötzibrew engaged Flintlock to design a sales deck to give the green light to our sales team to contact muliple large-scale retailers and wholesalers alike. Their creative, clever-yet-clear ideas and willingness to listen all helped articulate our brand in a concise and distinct way, helping to bring out our USPs and story in a high-quality document. Flintlock was very professional throughout and an absolute pleasure to work with, I have no hesitation in recommending them.”

Tricia McNeilly, Founder, ötzibrew

“When I do my daily walk in our Park, I think of Flintlock everyday with a very BIG SMILE. Grateful for the job they have done! Bobbejaanland is back”

Peggy Verelst, Commercial Director, Bobbejaanland

“The project was very collaborative, and it was fascinating for me personally, to see the workings of this particular creative process.”

Leveraging market intelligence with strategic marketing

Strategy marketing