Many companies in Crawley and Greater London assume that digital marketing services and content creation are the magic solutions to building relationships with their consumers. They rely on advertising agencies, blogs, Google ads and SEO to share messages that they hope will resonate with their target demographics.
The challenge this unveils is that any organisation, from a start-up business to a well-established corporation, is valued and perceived on the strength of its branding – and where that falls short, even the biggest marketing campaign investments may not deliver.
We work with clients who appreciate the urgent need to address their brand identity or reconfigure their brand messaging to align with changing business goals in scenarios, including:
- Revisiting brand stories to recognise changes to the format, priorities or style of the company, addressing changes to core customer bases, product offerings or market positioning, which have often crept up over a number of years.
- Adjusting branding and digital marketing to reflect the evolution of the business brand, particularly for high-growth organisations that have outgrown their original targets and now need effective, engaging branding that communicates what the company stands for.
- Updating brand positioning and messaging where economic conditions, the competitive market, or the needs and expectations of core consumer groups have changed – or to meet the requirements of additional demographics in new jurisdictions.
- Creating high-impact branding and value propositions ahead of a major transition, such as a new website or product launch, or based on data extracted from research, positioning analytics or changes to online marketing best practices.
Our approach is hands-on and immersive, enabling our talented branding marketing professionals to work through everything you have produced with your selected Crawley marketing agency, unravelling data, performance, and feedback to build fresh, innovative, and energetic strategies to get your brand to where you want it to be.